Monthly Archives: November 2023

The Effectiveness of Signings and Book Club Appearances

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Present word count of WIP: 39,556

Okay, when I blogged yesterday about trying to begin today to make up for my lack of writing over the weekend, I didn’t count on waking up with a full-blown head cold. While I didn’t make any progress on SOG, I did get my full of “Laps” sent in to Jane Dystel (and received a prompt reply from her confirming she’d received it). I also helped edit a friend’s query letter, critiqued another friend’s chapter, and am now writing this post…so, while it doesn’t change the word count of my WIP, it certainly counts as writing!

Now, for Seth Godin’s next piece of Advice for Authors:

13. If you’ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay.

Is it just me, or was he being facetious when he wrote this one? Just kidding…I know he was because of his next piece of advice, which I’ll blog about on Friday.

I can’t imagine using almost two-thirds of every year for signings and book club appearances. When would you have time to write? And any good writer needs to be a good reader, so when would you have time to read?

Since my first book was self-published, I’ve only done a couple of bookstore signings (both local) and they accounted for maybe 10 sales total. I fared far better when it came to visiting book clubs (one here, one in Utah, and two in Southern California), but still only netted sales of perhaps 50-75 books total.

Whether you’re a reader or an author, which do you prefer? Bookstore signings or book club appearances (either by phone, Internet, or in person)?

Originally posted 2012-02-27 21:54:33.

What a Terrific Second Day!

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Present word count of WIP: 39,556

Again, I didn’t have time to write and will definitely make up for it tomorrow. But yesterday was even more eventful for me than the first day was at the conference.

It started with next to no sleep the night before but, somehow, I dragged myself out of bed at 6:20 am for a 6:45 “All Star Breakfast” with the editors, agents, and faculty of the conference. The first 20 to register for the conference got this perk, even though I was feeling far from “perky” at that time of the morning. I certainly felt a lot perkier by the end, though!

You see, being the introvert I sometimes am, I headed for the unoccupied table in the back (forcing my roommate, Bonnie Harris, into my introverted ways, I’m afraid…but I think she was grateful in the end) then waited to see if anyone would join us. Susan Aylworth did and then, lo and behold, in came the top agent I’d pitched the day before–Jane Dystel of Dystel & Goderich–and she makes her way all the way back and sits down right next to me. She had asked to see the full of “Laps” the day before but I wasn’t sure if she was truly interested (after all, I’d submitted it to their agency two years earlier, though to a different agent) or simply being kind and encouraging…which she is. Then, five minutes later, we are joined by Linda Mulleneaux with Walnut Springs. In the course of conversation, Jane was describing her typical day at the office back in New York and I asked about her client list. She said she had approximately 50 active clients and perhaps 250 total, including the inactives.

Then she mentioned that she’d be having dinner that night with one of her clients there in Phoenix. Inside I’m thinking, “What a coincidence, since in my novel my reclusive protagonist is an author whose New York agent comes out to Phoenix to try and talk her into doing a book tour…so I was glad to hear that they really do make visits in this day of cell phones and email.” But I wasn’t about to mention that because we were having a great, relaxed conversation ranging from politics to publishing and I’d already done my pitch.

That was when Linda spoke up and potentially did me the greatest favor. Pointing to me, she said something like, “You know, Tanya here has written a terrific book. I’m only a few chapters in, but I’m loving it. It’s got this great beginning with this woman finding one of her students dead in her pool and the poem he’s left her is so wonderful.”

Jane looked more intrigued and seemed to want to know more so I explained the setup to the novel in a bit more detail then added that I also had a NY agent visiting my protagonist in Phoenix in my story. Linda then said something about how excited she’ll be to finish it and see it published. At that point, I turned to Jane and said, “Maybe I shouldn’t bother sending it to you in that case” and she said, “Oh no, I’d like to see it!” She then turned to Linda in full agent mode (this is no doubt what makes her a great agent…she never lets an opportunity for a deal pass by, big or small) and asked what kind of advances they gave. She was surprised to hear they didn’t provide any, but she pressed on, asking about their royalty rate (10-12%).

Linda, recognizing Jane’s interest, told me I should definitely submit it to Jane. Let me tell you, I walked away from that breakfast more than satisfied!

Later that morning when I had my scheduled pitch with Linda (which now almost seemed unnecessary though it gave us a chance to talk about the book more), she was very kind and supportive about my possibilities for a bigger market. If it turns out to be a rejection from Jane, though, I will go ahead and contact Linda, for sure.

I also pitched School of Guardians to Anita Mumm with Nelson Literary that morning and she wants me to submit the first 30 pages when I’ve got it completed. So I headed for lunch, having batted a thousand over the course of the 2-day conference: 3 requested submissions (Jane, Anita, and Lisa Mangum of Shadow Mountain, an imprint of Deseret Book) and a potential deal for Laps with Walnut Springs should Jane turn it down.

Now, I’ve been to enough writers conferences to know that all four possibilities may well evaporate in the end, but at the very least, I know I’m getting closer to my goal. And, as Lisa said in her empowering keynote speech at the close of the conference, our dreams are closer than we may imagine.

At lunch, like icing on the cake, I was announced as the 3rd place winner in General/Women’s Fiction for my beginning of Laps…and the 2nd place winner in Youth Fiction for my beginning of School of Guardians. These announcements were made in front of those editors and agents to whom I’d pitched those works. I was even happier when Bonnie (who also got a request for her full mystery manuscript from Jane) was announced as the Grand Prize winner of ANWA’s first BOB (Beginning of Book) Contest!

The ANWA Conference is getting bigger and better and, needless to say, it was well worth my registration, flight, and a few sleep-deprived nights!

My only disappointment for the weekend: not enough of an opportunity to have a long, deep discussion about LDS fiction and our role as writers who are LDS with Bonnie and my other roommate, Heather Moore. Since Heather’s going to be the featured guest at this year’s Northwest Writers Retreat in November, however, I still hope to have that opportunity.

Originally posted 2012-02-26 11:32:35.

ANWA Writers Conference and Blogging

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Present word count of WIP: 39,556

The one place it’s difficult to get any writing done is at (believe it or not) a writers conference. No matter. This has already been a success for me and it’s only been the first day! I sold all my books (of course, I only brought three since I was flying Allegiant and was trying to avoid any extra charges), had two successful pitches (Jane Dystel wants the full of Laps and Lisa Mangum wants me to send her the full of School of Guardians when it’s finished), and…most exciting…Linda Mulleneaux stopped by my book signing to tell me she had started reading “Laps” the other night and LOVED it! I’ve got an appointment tomorrow with her, so I think I may have some more news to share soon (hopefully). I also have a pitch appointment tomorrow with April Mumm for SOG. Wish me more luck!

Now on to Seth Godin’s next piece of Advice for Authors:

12. Blog mentions, on the other hand, matter a lot.

That’s certainly been attested to at this conference. An author’s online presence is very important to agents and publishers on everything from social media to blogs. If you can luck out and get a great review or even a mention from a blog that gets a lot of traffic, your name (and your work) becomes that much better known.

So, I’m on Facebook, Goodreads, Twitter, LinkedIn, and I have another blog along with this one on my website. The trick is learning to manage it all without cutting too much into your writing time.

I blog Mondays and Fridays, post to FB maybe 3-4 times a week, tweet a few times a week, and try to update on Goodreads once a week. I’m honestly not doing much with LinkedIn…yet.

How do you manage balancing online presence with your writing?

Originally posted 2012-02-24 21:09:12.

The Buzz About Blurbs

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Present word count of WIP:  39,288

Seth Godin’s Advice for Authors:

10. In case you skipped it, please check #2 again. That’s the most important one, by far.

Rather than point you back to my blog posting about that one, I’ll just reiterate it was about the necessity to build a reputation, a blog, a following and connections about three years BEFORE you come out with your masterpiece. Nice, if you have the gift of prophecy as to which of your manuscripts will be the true masterpiece…but, in any case, developing a following and connections is, indeed, a must.

That is one of the big reasons why I go to writers conferences like the one this weekend down in Mesa, AZ — the ANWA “TIME OUT FOR WRITERS” Conference. Many of these fellow authors I’ve only dealt with online and it is definitely time for some face to face interaction.

11. Blurbs are overrated, imho.

I’m not sure what to think about this. I can be swayed by a good blurb. What do you all think?

Originally posted 2012-02-20 22:05:18.

Worthy Investments

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Present word count of WIP:  36,232

Seth Godin’s Advice for Authors:

9. If you have a ‘real’ publisher (see #7), it’s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces.

I couldn’t agree with this more, particularly the pre-edit suggestion. Editors at publishing houses these days do not have the luxury of time they once had to spend on their authors’ manuscripts, trying to get them polished just so. For a while now, that job has fallen to agents (many of whom are former editors). Perhaps even agents don’t have the time or willingness to do it all that much anymore, because I’ve come across a number of published books that could have used a good edit! It’s far easier for an agent to drop your manuscript for the one that’s already polished to a sheen.

Some writers are funny about editing. It’s as if this masterpiece they have created will no longer be theirs if they allow someone to read it, make suggestions, and point out things that don’t work. To these writers, I simply say: There is no such thing as a perfect novel. Even if all (or at least some of) the edits are incorporated, it won’t be perfect…but it will generally be better.

That’s why I have no fear about submitting my finished manuscript to an editor, such as someone from the Precision Editing Group, which is headed up by a friend of mine. I want my manuscript to be the best it can be before submitting it to a publisher. And, no, someone with a Master’s degree in English will not necessarily do. I want someone who reads a lot of books for a living, someone who knows what sells and what doesn’t, someone who understands the pace and thrust of story and plot.

As for Godin’s other two suggestions (getting the right to provide input on the cover and obtaining an option to buy lots of copies of your book at cost), both are answered best by getting a good agent. And getting a good agent doesn’t cost money, only time.

So, hold out for what you really want and be patient while you keep writing.

Originally posted 2012-02-17 17:14:13.

Stars Who Burn Too Bright

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Present word count of WIP:  32,767

I am so sad over Whitney Houston’s passing…yes, we will never hear that magnificent voice again except in recordings. But it isn’t so much the fact that she is gone as it is the sad, sad decline that led to her departure. The waste of a beautiful soul in the grip of addiction.

So many bright, talented stars in this world (and I’m not speaking of Hollywood or the Music Industry here, but artists of all kinds) burn out all too soon before any of us would wish them to depart the scene. Most tragic of all are those who lose all control over their lives, almost giving life away as if it were too much to bear. I hope her daughter can heal from the loss.

I can’t segue from these thoughts to something so practical as steps you can take to make certain your book gets the kind of launch it needs. I’ll continue Godin’s advice on Friday.

For now, I can only be grateful for the life I have…away from the glare of lights and cameras and media, where my artistic struggles are performed in private, my poor attempts to capture truth on the page not spread out for the world to trample on…until I am ready. And even then, a very slight portion of the world takes notice. That’s a good thing. I am thus ensured years, during which I can perfect my art. Years that every now and then (like yesterday and today) I do not take for granted.

Originally posted 2012-02-13 17:48:09.

The Art of the Cover

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Present word count of WIP:  30,230

Continuing in my rundown of Seth Godin’s Advice for Authors:

8. Your cover matters. Way more than you think. If it didn’t, you wouldn’t need a book… you could just email people the text.

So very true. According to an article  by Helen Rumbelow, published in the London Times seven years ago and entitled “You Can Tell a Book By Its Cover”…

“Studies show that a book on a three-for-two table has about one and a half seconds to catch a reader’s eye. If it is picked up, it is on average glanced at for only three to four seconds.”

That’s how long we have to grab a reader (1.5 seconds)… hopefully enough to pick our book up and, perhaps (if they find the back copy or the first paragraph intriguing enough), decide in 3-4 seconds to give it a shot and buy it.

I found a good blog posting about cover art here.

My own experience turned out well, I believe, mainly due to great luck. I self-published The Reckoning and, having seen so many bad self-published covers, I was determined to produce a book that wouldn’t immediately give away the fact that I’d gone with a vanity press.

First, I researched on the Internet to see what usually went into a strong, eye-catching cover. A couple of things popped out. Never feature more than 2-3 colors. Make sure the font fits the type of story you have.

Okay, my story was mainly suspense (an American journalist imprisoned in Iraq on the eve of the war, looking for any way out), with a touch of mystery and romance. I knew I wanted a strong font. As for art, I decided to go digging online for something authentic. When my family lived in Baghdad back in the 60’s, my father really got into the Modern Iraqi art scene. So, I looked up Iraqi artists and came across a terrific painter, Vian Sora. One of her pieces, in particular–“Nostalgia”–made me think of my main character sitting in her cell. The main colors–blue and orange–seemed to symbolize the two sides of her situation. The blue indicating her sad desperation and the orange the warmth of her growing attachment to one of her captors.

I decided to take a chance and I emailed the artist, introduced myself and my book, and asked for her permission to use the painting for my cover art. Fortunately, one of my dad’s good Iraqi artist friends happened to be her mentor, and she agreed. (If you’d like to check out more of her art, click here.)

I’m not sure I’ll be so lucky next time. Of course, next time I’m hoping to be published traditionally, in which case much of the decision making will be out of my hands. I can only hope the publisher shares my taste.

Originally posted 2012-02-10 22:03:11.

Whether to go “big” or “small”

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Present word count:  28,073

Husband’s home, cat’s healthy, I’m writing. YAY!

Seth Godin’s Advice for Authors:

7. Think really hard before you spend a year trying to please one person in New York to get your book published by a ‘real’ publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it’s promoted. Of course, a contract from Knopf and a seat on Jon Stewart’s couch are great things, but so is being the Queen of England. That doesn’t mean it’s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people.

Okay, I actually have to quibble with a lot of this, although I kind of agree with the gist of what he’s saying.

Actually, given such online sites as QueryTracker, you’re spending a year trying to please A LOT of different people in New York (and some in Colorado or the West Coast), hoping that AT LEAST ONE will want to represent you and get you a traditional contract. Besides, if you’re doing things right, you’re not spending ALL of that year trying to achieve that…you’re also continuing to write more stories.

I don’t think, if you do it right, you give up a lot of time. Let’s say you’ll devote a couple of hours each Friday afternoon to queries. That’s not a lot of time.

As for giving up control over what your book reads or feels like, that may be a good thing! You may really need an editor. Hopefully not, but you may. I’m just saying.

And the promotion point is kind of moot, unless you’re going to be the next J.K Rowling, Stephanie Meyer, etc. Why? Because big publishers don’t really do much promotion anymore unless they think you’re going to be that big a success. So, in 99% of the cases, the promotion’s pretty much up to you, anyway. You’re controlling it (hopefully).

I guess Jon Stewart is the new Oprah (and Godin told us not to bother with her in his last point), but, yeah, I’d take a seat in his studio any time. He is sooo funny (except when he swears or is a bit vulgar). But who says it’s great being the Queen of England? I’d rather be Oprah. Kate Middleton can have all those garden parties and laying of wreaths. I’d rather write, thank you very much.

Finally, if he means my family and close friends when he’s talking about my book spreading “like wildfire among a select group of people,” well…I can’t quibble with that.

My conclusion: if I think I have a “big” concept, I’ll go “big.” Otherwise, I’ll probably be content with a smaller press.

Originally posted 2012-02-06 17:14:24.

Cat-tastrophe Averted

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Present word count: 25,772

Husband out of town on business. Cat deathly ill. Result: 35 words written. At least, Peach is on the mend (I know he’s a sensitive cat, but only an hour after we had seriously considered putting him down, he began to finally eat again without vomiting)…and my husband returns tomorrow. It’s been a long, unproductive week. Some weeks are like that.

Seth Godin’s Advice for Authors:

6. Resist with all your might the temptation to hire a publicist to get you on Oprah. First, you won’t get on Oprah (if you do, drop me a note and I’ll mention you as the exception). Second, it’s expensive. You’re way better off spending the time and money to do #5 instead, going after the little micromarkets. There are some very talented publicists out there…, but in general, see #1.

First of all, Oprah’s no longer an option (not that it ever really was). Secondly, I’m convinced that after all the hard work we do as writers, hitting the big time really does come down to luck: having the right concept in front of the right eyes at the right time. The stars align and…Voilá! You get waves of recognition and publicity.

Once more, we need to ask ourselves why we write. Are we in it for fame or success? I believe there’s a difference. Success means you regularly produce fiction that you find personally satisfying and that attracts its own gradually expanding pool of readers. Fame is a whole other stratosphere, generally beyond one’s control.

So, who really needs a publicist? What we really need to do is learn to force ourselves to write, even when our personal lives get stressful…like, say, when one’s cat looks to be on death’s door.

Originally posted 2012-02-03 19:46:33.

Find Your Readers

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Present word count:  25,737

Okay, first of all I need to explain why I only wrote 447 words over the past two days (Sundays don’t count because I don’t write on Sundays). One of my cats, Peach, has been really sick and we thought we might have to put him under, even though he’s only 7 years old. We have two cats and he’s my favorite…in fact, he’s my writing buddy, so it’s been hard to focus. His little cat bed is in my office and he’s the one that bugs me every day around lunchtime so I’ll get up to go have some lunch. He keeps me on schedule, but with him being unable to keep food or water down, my schedule kind of suffered. Anyway, my husband took him to the vet today, not knowing if he’d be bringing him back. Yay! He came back. Hopefully, I won’t have to take him back for the last time if we get bad news about his tests. The good news is that my husband’s going on a business trip tomorrow and won’t be back until Saturday, so I get LOTS and LOTS of uninterrupted writing time…that should pick up my word count considerably. I promise to keep you posted about Peach.

And now…

Seth Godin’s Advice for Authors:

5. Don’t try to sell your book to everyone. First, consider this: “58% of the U.S. adult population never reads another book after high school.” Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market–that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can’t live without your book.

First, let me just say that 58% statistic is just sad. Sad, but probably true. I remember my shock when I met a woman in my previous church congregation down in Southern California who admitted that she never read books. She hated reading. Something inside me kind of shriveled up that day. Oh, well. These are obviously not the people we’re writing our books for.

It’s great to have big goals like writing and publishing a best-seller, some novel that whole new hordes of people line up to buy, but realistically, most authors are going to have to be content with developing their fan base gradually. The way you write and the things you write about are going to appeal to a certain group of readers. If you write genre fiction, you can try to capture all the readers of your particular genre, but there is so much out there that you’ll still only get a slice. You might increase your numbers by mixing a couple of genres and getting crossover appeal. But, hey, a 10,000 reader slice sounds terrific to some of us! I have several author friends who easily surpass that and I’m honored to know them.

The key is building that relationship with your readers once they happen across your orbit, so that you can keep them coming back. First, I think you need to keep providing a steady stream of product for them. This means, of course, that you can’t afford to sit back on your laurels. You’ve got to keep writing because they’re always asking when your next book is coming out. Second, you need to be responsive without letting them take over your life. Third, you need to be very visible online these days. Those are just my ideas.

I’d love to hear what my more experienced author friends have to say on this subject. How have you found your readers? More importantly, how have you kept them?

Originally posted 2012-01-30 17:55:14.