Why Do Authors Always Do It Backwards?

Present word count of WIP:  23,516

Seth Godin’s Advice for Authors:

2. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.

So, basically, he’s saying we need to think about selling long before we have a product to sell. Of course, most authors do it backwards. They build the product first and then think about how to sell it…when it’s probably too late to get the most for our efforts.

Then, again, we don’t pick up pen and paper (or type away at a keyboard) in the first place to make money. We do it for the love of writing and storytelling. But if you’re in this business to make a lot of sales, then it might be best to heed his advice.

With rare exceptions (like J.K. Rowling and Stephanie Meyer), it takes most authors a good 5-6 books to begin to have a real following. Why? Because it simply takes that long. Not only is each novel generally improving in quality, but over time more readers are added to their fan base as word spreads from friend to friend.

You might argue that Godin writes nonfiction, and for the nonfiction writer, platform is everything. These days, however, I’d argue that platform is becoming just as important for the fiction writer.

That’s why I’m going to keep blogging away, friending on FB, tweeting (though I need to get a lot more consistent there), writing reviews on Goodreads, Amazon and other places online, and taking every possible opportunity to attend/present at conferences and retreats (as long as I can afford it, that is).

If Godin’s right, then I can expect to be published by 2015 (traditionally, that is…of course, I’m actually hoping for some time this year with Laps). And by then, I should have at least three more manuscripts ready and available for the audience I will have built.

But, then, by 2015 who knows what publishing will look like in America? And on that note, what do you think of the new iBooks Author?

Originally posted 2012-01-20 17:07:18.

Back in the Saddle

Present Word Count of WIP: 13,901

After two days and more than 3,500 words written, I can officially announce that I’m back to my writing. What a relief! I was beginning to suspect that the holidays had completely upended my routine.

It’s always difficult for me to write when my daughter comes home for a visit because she’s about ready to graduate from college and her visits home come so seldom these days. As much as I see myself as a writer, I’m a wife and mother first, so I’m still having to fight off the guilt for carving out periods of the day to shut myself off from those responsibilities. It’s easier with my son (who’s about to graduate from high school) because he still lives here and, like me, he tends to shut himself into his cave every day, not craving company. But Allison is very social. Obviously, I wasn’t very successful from Thanksgiving through Christmas.

It’s a good thing we have New Year’s Resolutions. In fact, that’s probably the only thing I like about New Year’s Eve as a holiday. This time, I’ve set myself 5 “SMART” goals, 4 of which involve writing. That’s “SMART,” as in Specific, Measurable, Action-Oriented, Realistic/Relevant, and Time-Specific (something I picked up from a recent QueryTracker Newsletter).

I’ll post the writing goals here so that you can all hold me accountable:

1) Write every day for at least two hours.

2) Finish first draft of SOG by February 20, 2012 (so it’s somewhat ready to pitch at the ANWA Conference). Finish final draft by April 30, 2012 (for pitching at the LDStorymakers Conference).

3) Find 20 agents who rep my kind of YA Fantasy and organize them from most to least appealing. Query top 7 by May 15, 2012.

4) Blog twice a week (usually Mondays and Fridays), once on each blog.

So, yes, I decided not to wait until Friday this week because I couldn’t stand seeing my website go unchanged another day. Tomorrow, I’ll probably post on my other blog here. As for the daily writing goal, I’ve completed ten chapters now of my WIP. I’ll try and keep a running count of words written each week here, to keep myself on task.

So, what are your goals for the new year? I have a feeling that, despite the dire predictions of the Mayans, 2012 is going to be a terrific year!

Originally posted 2012-01-05 12:17:17.

My Book a Door Prize

One of my responsibilities at the recent LDStorymakers Writers Conference was to help take pictures of those who won books as door prizes. It was a real pleasure to be on the other side of the camera for this shot with Bethany Kitchen. She won my book, The Reckoning, as a door prize and I enjoyed meeting her and autographing the inside cover page. (I was a rebel by Saturday and refused to wear the colorful green sailor cap. Sorry, Liz.)

But I loved the timely, efficient way Liz coordinated all the door prizes. Let’s hear it for Liz and everyone else in charge of this year’s conference!

Originally posted 2011-05-14 13:03:41.

What a Trip! What a Conference!

I’m ready for human cloning (on a temporary basis, that is). I think writers need to have clones so that their writer self can remain at the keyboard creating while their marketing and student selves go off to conferences to learn, network, and pitch to agents and editors. (If you’re a writer, I know you agree with this.) The only drawback to the 2011 LDStorymakers Conference was that I couldn’t be in several places at the same time.

But first, the trip. Actually, it wasn’t too bad. Sure, I could have used a clone or two to help me drive for 9.5 hours straight (other than gas, food and potty stops). Still, it was great weather and at the end of the day I got to meet up with three old friends from my junior high days and compare notes over dinner. I hadn’t seen one of them since 10th grade. It was amazing to see how our lives had turned out thus far. Good fodder for a novel…but not right away or they’d get mad.

I roomed with the fabulous Liz Adair and Thursday morning was spent assembling folders and binders for the conference. Then, while everyone spent much of the day in Boot Camp, I got to drive down to Provo and have lunch with my beautiful daughter, Allison. Afterward, we lucked out and got into the Carl Bloch exhibit at BYU’s Museum of Art. He could tell an entire story with one painting or even one etching. I think my favorite altar pieces were those of Christ with the child and Christ at the Pool of Bethesda (particularly since it relates to my newest novel that I’m pitching). I arrived back in SLC that evening in time for a quick dinner and then a fun “Meet and Greet” with fellow Storymakers. The interviews conducted by Tristi Pinkston, Frank Cole, and Terri Ferran had me wiping tears from my eyes because I was laughing so much and I can’t wait to upload them to the new website. (I’ll keep you posted on that.) Stephanie Fowers and her sister were invaluable in taping the interviews. Warning: they’re in high def, so don’t be too judgmental on appearances. After all, some of these interviews were done at 10 pm after a full day of Boot Camp!

Friday and Saturday were a blur. This is when I really could have used a few clones. In between helping Liz with door prize giveaways several times each day and grabbing meals here and there, I attended great presentations by Becca Stumpf (on pitching), Marion Jensen (on Social Media…but I missed the last half because I was scheduled to pitch to Sara Megibow, a terrific agent–I don’t know how she did it, but I wasn’t nervous at all; I felt so at ease talking with her and she expressed interest in Laps), Sara Crowe (on synopsis writing, which turned out to be the pitch portion of your query letter rather than a full synopsis…not what I was expecting but still helpful), Josi Kilpack (on launching your book), Dave Wolverton twice (on habits of successful writers and on using resonance to make your writing sell), Bob Conder (on Screenwriting), and the energetic and funny Sara Megibow (on acquiring a literary agent). I also attended a speculative fiction panel featuring James Dashner, Rob Wells, Dave Wolverton, Julie Wright, and Howard Taylor. You might wonder why since my fiction thus far has been solidly grounded in reality, but about two weeks ago three fascinating ideas for novels hit me–all speculative (one YA semi-historical, and two dystopian). I know. I should have attended Rob’s on Dystopian Fiction, but hey–that would have required clones.

Anyway, the Whitney Awards Gala Dinner was terrific as always and some of my favorite people won, besides. I’d invited my daughter and a guy she’s dating, Bryan Beus, to join me since he’s an illustrator (he did the covers and illustrations for James Dashner’s first two installments in the 13th Reality series) and a soon-to-be-published author. He ended up knowing as many people there as I did!

My last comment on cloning: it might help de-stress your pet cats. Every time I go away for a short trip and then return, Peach and Anastasia have to get re-introduced to me. It’s as if they can’t believe it’s really me walking in the door. Of course, if they were to encounter more than one of me at a time, they’d probably go nuts, so that alternative won’t work…for them, anyway.

If we can’t have cloning at next year’s conference, maybe we can at least have an option to buy DVDs or CDs of the presentations we missed. What do you think?

Originally posted 2011-05-09 12:47:24.

I’m Back!

You probably thought I’d died or got lost while climbing Mt. Ranier (Hah! With my knees, I can’t even hike up Badger Mountain behind my house and it’s not really a mountain…more like an elevated hill.)…or…was secretly off on some remote location for the next episode of “Survivor.”

After all, why would a writer stop blogging for three months? Other than my shoulder surgery and recovery, the main reason is this.

It only took about a month (and the help of a very web tech-savvy friend) to get the new Storymakers website up and running, but it’s taken another two to get little things ironed out and get comfortable enough with the routine of site maintenance so that I’m ready to delegate much of it to my committee members.

Just in time, too, because I’m hoping to meet up with all of them at the annual LDStorymakers Writers Conference next week in Salt Lake City. There, I can sit down with them and show them the ropes (if they haven’t yet figured it out from my way-too-dense instructional email).

By the way, if you’re a Storymaker and planning on attending, please don’t miss the Meet and Greet on Thursday, May 5th at 8 pm in the hotel. Not only will you be able to meet and socialize with fellow Storymakers and begin to put faces to names, but you’ll get:

  • an introduction to the Board of Directors and its various responsibilities (so that you might be more inclined to volunteer your services for certain positions, such as mine…hint, hint)
  • a brief demonstration of the new site…AND
  • a chance to be interviewed (bring a copy of your latest book, even if it’s 5+ years old) for future placement in the Featured Video section of the website’s home page.

The conference should be awesome and I can’t wait to meet a ton of fellow writers, plus agents, editors, and publishers. (I’m pitching to Sara Megibow with Nelson Literary Agency.)

In any case, no more excuses. I promise to check in at least twice a week from here on out (since I don’t foresee any other website creation in my future).

Originally posted 2011-04-26 09:24:43.

Upcoming ANWA Conference and Why I Can’t Attend

ANWA (American Night Writers Association) is holding a terrific conference in a few weeks. Here is some information, including a list of faculty and classes:

19th Annual ANWA Writers Conference
“Writing at the Speed of Life”

American Night Writers Association
will hold its 19th Annual Writers Conference
in Phoenix, Arizona on February 25 & 26, 2011, with

SPEAKER Chris Stewart

Author of “The Great and Terrible” fiction series, The Fourth War,
Missionary Miracles: Stories and Letters from the Field, and other works
Make the ANWA Conference your two-day Writer’s Getaway. Come to the Friday afternoon and evening workshops, and spend the rest of the evening at the “Meet & Greet,” where you will rub shoulders with the agents, editor, and authors. Enjoy the heated pool and jacuzzi, then wake up refreshed and ready for a great day at the conference. Hotel room discount is available if you book by February 2, 2011.

  • Laurie Schnebly Campbell, author of Believable Characters: Creating with Enneagrams and noted teacher of online courses
  • Chava Cannon, award-winning singer-songwriter and member of BMI
  • Elana Johnson, author of Possessions, and query letter guru
  • Cecily Markland, owner of Inglestone Pubishing, editor of The Beehive Newspaper, and a published author
  • Angela Morrison, author of YA novels Sing Me to Sleep and Taken by Storm
  • Kelly Gottuso Mortimer, agent and owner of Mortimer Literary Agency
  • Carolyn Murphy, the Family Tree Gal
  • Janette Rallison, national YA author who has sold over 700,000 books, including My Double LifeJust One Wish,My Fair Godmother, and Revenge of the Cheerleaders
  • Kirk Shaw, editor at Covenant Communications
  • Kelly Sonnack, agent from Andrea Brown Literary Agency, who specializes in all types of children’s literature, including picture books, and middle grade and young adult novels
  • Chris Stewart, best-selling author of The Great and Terrible series, and other books
  • Conrad J. Storad, award-winning childrens author of Don’t Call Me a Pig (A Javelina Story), and Rattlesnake Rules

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Here is a taste of the class list for the 2011 ANWA Writers Conference. Friday workshops are interactive and hands-on. Titles of classes that will be presented twice are followed by an asterisk (*). More class titles will be added later.

  • Writing A Killer Query Letter (Friday Workshop)
    Elana Johnson, author of Possessions, and query letter guru
    Every submission, whether for a publisher or a literary agent, starts with a query letter. You can craft a query letter that will hook an editor or agent to request more material in just a few steps. Bring your one-page query letter to share, receive feedback, and leave this two-hour workshop with a killer query letter that will generate requests.
  • Sonoran Desert Tales—Making Nonfiction Fun for Young Readers (Friday Workshop)
    Conrad J. Storad, author of Don’t Call Me a Pig (A Javelina Story), and Rattlesnake Rules
    To become a better writer one must write. Then write more.
  • Pitching to Agents, Editors, and Publishers (Friday Workshop)
    Elana Johnson
    So you think you want to pitch to an agent or editor? You don’t need a 90 mph fastball, just a clear picture of how to talk to another human being about your book. Come learn how to say all the right things in all the right places that will impress an agent or editor enough to generate a request.
  • Read Me A Story—Reading Aloud to Cultivate the Art of Listening (Friday Workshop)
    Conrad J. Storad
    The art of listening is an acquired one. It must be taught and cultivated gradually—it doesn’t happen overnight.
  • A Match Made in Heaven: Finding the Right Publisher and Convincing Them It’s So
    Kirk Shaw, senior editor at Covenant Communications, Inc.; and freelance editor for David R. Godine, Publisher; Northwestern University Press; and other publishers
  • Avoiding Childish Mistakes When Writing for Children
    Kelly Sonnack, agent from Andrea Brown Literary Agency
    What are some of the mistakes writers make when writing for children, and how can you avoid them? What are the things that make editors and agents cringe and stop reading? Kelly will discuss the pitfalls to avoid when writing your children’s book.
  • How to Start a Book and Get it Finished
    Laurie Schnebly Campbell, author of Believable Characters: Creating with Enneagrams and noted teacher of online courses
    For writers anywhere in the process from imagining a book to completing the final chapter, this class looks at how, when and why to start writing, roadblocks and solutions along the way, and what to do after reaching The End.
  • Block-busting: Putting the Joy Back in Writing
    Laurie Schnebly Campbell
    At some point, almost all writers suffer from the inability to tell the story they want. Part of writer’s block is a lack of joy in the process, so counselor Laurie Schnebly Campbell looks at the causes—including exhaustion, boredom and fear of success—and the benefits of this block. Take home new awareness of what works for you, and renewed inspiration for returning to the craft you love.
  • Perils of Publishing: Extreme Makeover—Editing Edition
    Kelly Gottuso Mortimer, agent and owner of Mortimer Literary Agency
  • Write What You Know: Gleaning from Reality to Make Characters Breath *
    Angela Morrison, author of YA novels Sing Me to Sleep and Taken by Storm
    Gather, delve into, and create using Angela’s favorite techniques to turn what we know, love, learn, and yearn for into living characters to populate our scenes.
  • Beginning Songwriting For The Versatile Writer In You
    Chava Cannon, award-winning singer-songwriter and member of BMI
    Calling all story-tellers! Did you know that songwriting is story-telling set to music? After this 1 hour class, you too will have the skills to write a song. You will learn basic song formatting, do’s and don’ts and how to get started. Pre-requisite: NONE. No musical skill required, just the willingness to step outside the “Novel” box. Come join in the FA LA LA and add songwriting to your resume.
  • Editor and Agent Panel
    Kirk Shaw, Kelly Sonnack, Kelly Gottuso Mortimer, Cecily Markland
  • Topic: Family and Personal History Writing *
    Carolyn Murphy, the Family Tree Gal
  • Topic: Dialogue *
    Janette Rallison, national YA author

So how come I won’t be there? Unfortunately, I’ve got shoulder surgery scheduled three days before (a partial tear of my left rotator cuff) and there’s no way I’d be able to handle luggage at the airport, let alone lug all the books around that I’d probably want to buy.

But, hey! That doesn’t mean you can’t! There’s no better place to find an agent or a publisher than at a writer’s conference. Register now at a discount by going here.

Originally posted 2011-01-18 16:54:09.

Writer’s Contest for LDS Women

For those of you who may be interested and fit the parameters:

Segullah: Writings by Latter-day Saint Women is pleased to announce its annual writing competitions in the genres of personal essay, poetry, and fiction. Segullah welcomes unpublished entries which address any subject in harmony with its mission: to publish insightful writings which explore life’s richness and complexity while reflecting faithfulness to the gospel of Jesus Christ. Entrants must be female members of the Church of Jesus Christ of Latter-day Saints. Entries will be judged by Segullah editors. Winners in each category will be awarded $100. Deadline is December 31, 2010. For more information, visit http://journal.segullah.org/contests/.

By the way, Segullah also puts on a terrific one-day writer’s conference each spring in the Salt Lake area. I attended last year and found the presentation on essays particularly enlightening.

Originally posted 2010-11-01 10:01:49.

One Last Bit About the Retreat

For those of you who are still not sure it’s worth your while or money to head up to the far northwest corner of Washington for a two-day writing retreat, here’s a list of all the classes and presentations packed in to those two days:

Thursday Evening:

“Joy in the Journey: The Road to Publication (Or Overcoming the Agony of Rejection)” by Janette Rallison

Friday:

“First Movies, Then Records, Now Books: Publishing’s Paradigm Shift and What It Means for Writers” by yours truly

“Finding Your Inner Matroyshka: The Six Stages of a Writer” by Liz Adair

“Cutting Off Your Baby’s Toes: Tips on Self-Editing” by Linda P. Adams

“Query Letters–Your Next Big Challenge” by Terry Deighton

“If I Can Do It, So Can You: My Experience in Self-Publishing” by Victoria Boothe

“The View From the Checkout Stand, A Bookstore Owner’s POV” by Chrisy Cope

“Ho-hum to Hilarious, How to Put Humor Into Your Writing” by Jane Still

“The Why and How of Blogging” by Monique Leutkemeyer

“Noah’s Story Arc: Building a Watertight Plot” by Christine Thackeray

“Fabulous Free Verse: Unleash Your Poetic Self” by Lara Niedermeyer

“Writing in Spite of Family and the Universe: Organize Yourself to Write” by Kersten Campbell

“See It/Hear It: Writing Believable Dialogue” by yours truly

“Careening Down the Road to Publication: What I’ve Learned on My Journey” by Ann Acton

“Screenwriting 101: Basics for Beginners” by Christine Thackeray

“How Can We Serve? Devising Literacy Programs for Presentation to Local Relief Societies” by Liz Adair

“How to Relive High School Forever: Writing for the YA Audience” by Janette Rallison

Saturday AM:

“Escaping From the Slush Pile” by Janette Rallison

Now, obviously, everyone couldn’t attend every class, so you had to pick and choose…but there was definitely something for everyone. And I haven’t even mentioned Terry’s Grammar Quickies, the terrific Get Acquainted activities by Marylou Bailey, the morning and evening yoga stretches led by Lara Nedermeyer, the singing led by Bonnie Harris (who’s due to give birth in about a week, by the way), the Critique Group led by Wendy Jones (who also took the awesome group photo below), the plotting and writing exercises, and the concluding meeting where we got to share how we felt about the whole experience.

It really was like Girls Camp…only for writers! Think about coming next year.

Originally posted 2010-10-15 10:04:47.

The Great Northwest (Writers Retreat)

I’m still re-acclimating to regular life five days after returning home from a terrific, writerly get-away up near Deception Pass in the northwest corner of our beautiful state. I wish I had taken more pictures but, truthfully, I was too uptight to take in the scenery much until the last day when I no longer had to worry about presentations. Still, here’s a view from the main lodge’s balcony:

I was the first to arrive out of 32 women–all LDS writers who belong (or may soon belong) to ANWA (American Night Writers Association). We feasted on two days worth of classes, workshops, and presentations–particularly those of visiting YA author, Janette Rallison–arranged by Liz Adair and her local Round Tuit ANWA chapter…and some terrific food arranged by Ann Acton.

A big thanks goes out to Terry Deighton for the location (Rosario Beach Marine Laboratory). It seemed more like a first-class lodging facility than a science lab. I believe everyone was in agreement–we want to come back next year! Everything–the accommodations, the food, the presentations, even the spirit of the event–was like Girl’s Camp for Writers…only with nice comfortable beds and showers! And the facility can accommodate many more. So if you’re an LDS woman who writes, mark your calendars now for the weekend after General Conference in October, 2011.

As for my presentations, I plan on sharing bits and pieces of “Publishing’s Paradigm Shift” here on my website over the next several days. I’m going to post my other presentation (“See It/Hear It: Writing Believable Dialogue”) in several parts over on my blog.

Originally posted 2010-10-14 12:57:46.

Interested in Self-Publishing But Don’t Know How?

A group to which I belong, Indie Author Hub, is kicking off its first writer’s conference in June, and I’m a presenter (on Dialogue). If you’ve ever thought about writing a book and getting published without jumping through all the hoops necessary in traditional publishing, this is the conference for you! Or if you know others with those same aspirations, spread the word.

It will cover the nuts and bolts of writing, actual book creation (both print and ebook), marketing, the business of writing, and more…and it only lasts one day, all for only $59.

The keynote speaker will be NYT Bestselling Indie Author, Amy Harmon, and we’ve scheduled 21 different classes.

So think about joining me at the Courtyard Marriott in Provo, Utah on Saturday, June 7th, beginning at 7:30 a.m.

To register and get more details, go to IndieAuthorHub.com.

Indie Conference Ad Color

Originally posted 2014-04-10 06:00:14.