Consider Organizations, Not Just Individuals

Present word count of WIP:  47,161

Okay, I slowed down on my output the last two days. First, I was bummed yesterday at receiving another rejection. It was so nicely worded, however, and included enough good feedback that I almost felt guilty about feeling depressed. (At least, I know the agent judges me to be talented and would definitely consider future proposals.) Then today, things really began to look up and I simply couldn’t concentrate on writing all morning. I may have an important announcement to make next week, so stay tuned!

For now, Seth Godin’s next bit of Advice for Authors:

16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees.

This got me thinking about another way to market my second novel, LAPS, once it gets published. Since a couple of key characters in the novel have Asperger’s syndrome, I could contact local chapters of Autistic Support groups and donate cases of books or, at least, provide them at deep discounts simply to help spread word of the book.

Autism Society of America

Since my son has AS, we have been participating in a study put on by the University of Washington. In fact, we recently gave them permission to share all our data with the National Instititute for Health. They might also appreciate copies of the novel. It’s something to keep in mind, for certain.

Asperger's Under the Umbrella of Autism Spectrum Disorders

How about you? Can you think of organizations that might have a natural tie-in to your most recent or upcoming book?

Originally posted 2012-03-09 16:45:10.

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